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Lets talk about “Greenwashing”.

I only very recently learnt the meaning of ‘greenwashing’, so I completely understand the confusion going on in your head right now.

The exact definition of ‘greenwashing’, as provided after a quick google search, is;

Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.

www.whatis.com

Consumer manipulation is nothing new. In fact, I would put money on shopping never having existed without it. Since the dawn of the shopping channel, people have been guided, held by the hand and led to the latest must-have purchases. But as popularity increased, so did the competition.

So what does this have to do with ‘greenwashing’ you ask?

There has been a massive (and fabulous) shift towards more eco-conscious and ethically produced fashion and although slow-fashion is by no means new, a lot of people are starting to see the light in the dark corners of the fast-fashion world and are not liking what they see.

With so many people becoming more aware of the environment and their individual impact, companies are beginning to shake.

Shake it up, I meant shake it up.

So companies are re-branding, re-thinking their actions and the effect their actions have on environment.

Except, in most cases, it isn’t their actions that are changing, it is their descriptions, their advertising and a small portion of their actions.

Before I started writing this, I decided I wasn’t going to name names or point fingers for a number of reasons. I don’t believe that these brands deserve recognition or require any more coverage.

I really didn’t want to mention the names of the brands responsible for misleading their customers, but I do think it is important that they are held accountable.

So, lets talk about greenwashing.

So many well known companies are jumping on this ‘trend’ of a want for a better and more ethical fashion industry and with that, are finding new ways to promote and sell products.

Creating this small mirage of good in some ways puts a curtain over all the bad backstage carnage that is happening. Countless high street stores now sell ‘organic cotton’ t-shirts and without disputing the small, positive steps they are trying to make, we must remember the reasons behind our want to do good. Is it to make the world a better place or is it because it’s profitable?

Yes, these brands have taken our trust, our want for change and our money in a way that is not right. Yes, they have used sheer manipulation to gain popularity but I can’t help but see the positives in this.

These companies are globally renowned and they’re trying to change.

Why?

Because of us. Because of the pressure we are putting on them and because of our want for change. Our purses matter to them but its our purse and we have the choice to support the companies that we believe in, the honest ones.

Because we now know the truth.

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Featured

Treen, Edinburgh’s new sustainable and ethical retailer (and Nessie).

If you stumbled off of George Street and just kept walking down the hill, where the cobble stones are poking out of the road and pointing you in different directions (health and safety warning; try not to wear mules), you will eventually come across a Starbucks.

Now the Starbucks is actually irrelevant to this story, other than it being the same Starbucks I walked past, back and forth, for 5 consecutive minutes before turning up St Stephen Street to find number 17, the new home of Treen.

Nestled up the stairs and away from most of Edinburgh’s busier streets, ethical and sustainable brands from all parts of the world sit in handpicked collections, hung and displayed on what Cat proudly told me was all secondhand furniture.

Nessie’s bed in the window of the store.

No thought was spared in making of this store, from the reusable organic cotton bags, the chilled-out playlist to the yogi candles (which also happened to be the best smelling candles I have ever come across).

As I walked up the stairs and into the shop, Cat Anderson, founder and thought-maker of Treen greeted me with a hug, and I strongly suspect she is the kind of person who naturally greets everyone that way (p.s I felt special either way).

Cat has worked in the fashion and retail industry for over 8 years, managing stores in the UK and in China after studying Fashion at Northumbria University in Newcastle. After living in Shanghai and Hong Kong for a few years, Cat decided it was time to come home and live out her lifelong dream.

When I was a tiny little girl, I said ‘I want to have a shop when I’m older, that’s what I want to have’.

Cat Anderson / Founder of Treen

So Cat, her boyfriend and their toy poodle Nessie packed their bags and came home to Scotland.

Cat Anderson / Founder of Treen

Since Cat has spent the majority of her life working frontline fashion for big named brands, fashion is undeniably a huge part of her life. Whilst she has always had an interest in ethically and sustainably made fashion, it was never entirely made clear in her wardrobe choices. But when Cat made the change from a vegetarian to a vegan diet, question marks began to appear as to whether what was, or rather was not, on her plate was reflected in her love of fashion.

I have my gorgeous designer bags, they were my babies and my nice shoes and everything and it just sort of suddenly hit me that by being a sort of activist with the choice of what’s going on my plate, I am still almost supporting that industry if I’m still using the leather and stuff in my wardrobe.

Cat Anderson / Founder of Treen
Oh Seven Day’s‘ scrunchies made from leftover fabric.

For anyone who has ever made the shift, or is trying to make the shift to a more sustainable and ethical wardrobe will relate to this next part. I know I certainly did.

It seemed like almost a lightbulb moment to me, but as with anyone trying to establish their dream, it took time and a lot of thought. Cat knew from a young age owning a store was what she wanted to do and her previous career had proven that she was made for it.

Working in retail for 8 to 10 years, obsessing over capsule wardrobes, being aware of the environment; Cat was definitely on track for something but what that was was still unknown to her.

In her downtime, she said like many of us do, she scrolls through social media but in her effort to source a new, sustainable wardrobe, she was spending her nights jumping from page to page, each containing a different item of clothing (relatable).

As we spoke, we discussed the hardships of actually finding products that go full circle and tick all the boxes. And I’ll tell you a secret, it’s bloody hard.

I was trying to think of how we could get some items of clothing that are still as beautiful but go full circle and are kind to everyone and that’s kind of where [Treen] came from.

So I’m looking on my browser and I have like 100 tabs open with shoes from there, tops from here, jeans from there and it’s endless so my postage is sky high and tax is ridiculous and I just kept thinking if I could just have all of these things in one place, and I think a lot of other women are in my situation (soon to be Treen men).

Cat Anderson / Founder of Treen

And along came Treen.

Cat noticed a wall between us as consumers and small, independent brands being easily accessed. So Cat decided that Treen would be the place for these brands to get the promotion they deserve and for us, the consumers could come and have a positive, easy experience when adapting our wardrobes.

Tomorrow marks Treen’s 1 week-iversary and Cat already has so many plans for expansion (menswear, second-hand living, a Treen clothing collection and believe me, it goes on), but for right now, in true ‘slow-fashion’ fashion, it’s all about finding brands with her same ethos, and finding people who will love the clothes just as much as Cat and the people who made them.

With Treen, I want it to be very positive, very approachable, very kind and and friendly so it’s a happy place and it’s somewhere for not only someone with a [sustainable and ethical] mindset but everybody, all together. Sustainable is a wide term, ethical and vegan are very wide terms so if someone has 50% of this and 10% of that then thats okay too.

Positive is positive in my eyes. [Nessie barked, in agreement of course] Isn’t that right Nessie?

Cat Anderson / Founder of Treen

A massive thank you to Cat for speaking with me and to Nessie for being so darn cute.

For a list of Treen’s clothing brands, click here.

@shoptreen_

www.shoptreen.com

Pretty Pink

Pretty Pink Edinburgh was founded by Ilana Ewing, born and raised in Brazil. Shortly after moving to Scotland, fuelled by home sickness, Ilana began to create and craft her own sustainably sourced jewellery.

Over time I began to concentrate more fully on eco-jewellery and on designing and creating collections that were colourful, contemporary, stylish and unique, whilst at the same time utilising only raw materials ethically sourced from Brazilian cooperatives in the Amazon rainforest and made by my very own hand.


The resultant collections contain brightly-coloured eye-catching necklaces, earrings and bracelets and are created using natural products from the Amazon such as coconut shells, reclaimed woods, and different nuts and seeds – including the fabulously versatile ‘Vegetable Ivory’. As the company grew we decided to set up a new business dedicated to the wholesale of the jewellery www.prettypinkjewellery.com while this website and the store concentrates on the retail of our eco-jewellery and other sustainable and ethical gifts.

Ilana Ewing

Week 10

If you don’t know, or maybe are just joining in on this final week, I and many others took part in a Fashion Detox challenge. This challenge was kickstarted by Emma Kidd as part of research for her dissertation.

This challenge primarily consisted of us not buying clothes for 10 whole weeks.

I left a space there intentionally, a pause for dramatic effect, if you will.

Many of you will be reading this and not understanding why this is a ‘challenge’ and you may be right. It may be a very simple thing to do, it may be foolish of us to share our weekly diaries discussing the trials and tribulations of our shopping-less months, or how much we miss the feeling of entering a fitting room to try on a possible new addition to our wardrobes.

With all that in mind, it may not be considered a challenge, but I would consider it necessary.

The average British woman hoards £285 worth of clothing in their wardrobes that they will NEVER wear.

I consider myself in that category, or at least I was before this challenge began.

In these 10 weeks, I added myself an extra challenge. I vowed to only wear 6 items of clothing each week to prove a point to everyone, but mostly to myself, that I do own clothes, that the phrase “I don’t have anything to wear” is complete BS.

I used to claim that I NEEDED a new outfit for almost every occasion, which again was utter BS. But it is at this point of the year that I’m sure, most of you reading this right now, are getting prepared or already half way through your Spring clean.

I’ll put £5 on that Spring clean beginning and more than likely ending with your wardrobe. Maybe you’ll find an old pair of jeans that used to fit and you might keep them in the hopes that they will once fit again, or, if you’re anything like me, you will have said that for 5 years in a row and decided that now is the time to finally get rid of them.

Well, a study done by The Guardian, based on a percentage of people who spring clean, found that 49 percent felt the items were passed their prime to donate, 16 percent believed they couldn’t find the time to get to a charity shop, and 6 percent didn’t know it was actually possible to recycle garments.

If these results transferred into the UK as a whole, 235 million pieces of clothing will find their way into a landfill when Spring ends.

This challenge brought people together through a want to make a difference. I can’t speak for the others involved, but as I said on the very first day that I published this website;

The power is in our pockets.

We as consumers have so much power and using our power in ways such as NOT purchasing has an impact.

We can shift our power and put it into the pockets of those who are working towards creating eco-friendly and ethical brands, the people who research, who source, who sew and who sell products worth more than the fabrics but worth the lives of the people who made them.

When we know that the power we take from our pockets goes into the pockets of those who deserve more and away from the pockets of those who destroy more to make more, then we, as consumers, will know that we have done our jobs.

To see my outfits over the last 10 weeks, go to my Instagram page: @el__inspired

R Sustainable Fashion Show; Reinvent, Reclaim, Re-innovate.

At the Jam House in Edinburgh, some of the most fashionable people gathered to watch the R Sustainable Fashion Show, an event which I arrived an hour late to but never missed a second.

Long flowing coats, platform shoes, paper-bag styled trousers and a lot of midi rings, the audience wandered around, small talking and, if anything like me, gawking at the runway.

As a fellow student and pessimist, the event I walked into was not the event I had pictured in my head.

R Sustainable, a pretty new social enterprise group run by Edinburgh University put together this event after months of planning and organising. Having followed their Instagram account for a few weeks prior to the event, I had watched the slow reveals of the exhibitioners, the raffle prizes and the designers, most of whom were students themselves.

Sunday night at the Jam House in Edinburgh, I walked in with my camera in hand, surrounded by some of the most fashionable people. I v-lined for the bar before wandering around the enthusiastic guests.

I felt like I was at Fashion Week, except ethical.

I took my seat about 15 minutes before the event was actually due to begin.

Ruth MacGilp, a renowned ethical fashion blogger, took to the stage to explain the nights proceedings and the chairs began to fill up.

Seats lined either side of the runway, as well as a balcony over looking.

This was a top class event, founded by two young women who are already both equally talented in their fields of design, Milda Lebedyte and Daneila Groza.

Alongside a number of other designers, both girls featured their work in the show.

Milda Lebedyte

Milda Lebedyte, a fashion designer, had three separate looks walk the runway. Her collection included up-cycled materials, food packaging and turmeric died clothes.

Milda with her models from R Sustainable Fashion Show / photo credit

“The circular body-jewellery represents windows that reveal a world to the person who is admiring them. They are made from scraps that came about when the other runway items were constructed, thus minimising textile waste in the process!”

Milda Lebedyte / R Sustainable Fashion Show Facebook Page

Daniela Groza

Daniela Groza, a jewellery designer also featured her work in the show.

Also featuring three models, her collection incorporates recycled plastic bags, which have been moulded into 3D printed structures which gave life to a series of abstracted columns.

Each piece included a word to raise awareness towards mental heath issues.

Daniela (in black) with her models at the R Sustainable Fashion Show / Photo Credit

Support.

Understand.

Motivate.

Reassure.

Daniela’s messages to raise awareness for Mental Health.

Hannah Myers

Hannah Myers was also a designer featured on the night.

Hannah Myers (centre) at R Sustainable Fashion Show / Photo Credit

Hannah has created costumes inspired by the discarded plastic that rides the ocean waves. The bottle tops have been collected by her father over the past decade with the intention to eventually make them into something beautiful and wearable. She found the pink foam sheet floating around her studio and decided to repurpose it into this ocean pollution costume.

R Sustainable Fashion Show

Yana Roze Jewellery

Yana Roze Jewellery’s collection was made by using cardboard to create distorted eggs that symbolised humans destroying nature and through that, themselves.

Sara Fehres

Sara Fehres’ collection featured one model to create a look using industrial off-cuts of lace, tulle and upcycled garment bags, in combination with the certified organic felt, bamboo silk and Tencel.

Psychomoda

The first designer of the night was Psychomoda which showcased kilt inspired dresses made from repurposed fabrics.

Sian Griffith

Designer Sian Griffith is interested in body dysmorphia and the role that the fashion industry plays in it.

Sian (centre) / photo credit

Her collection was inspired by organic flowing shapes found in the ocean and muted sea shades.

Robyn & May Taylor

Robyn & May Taylor featured work that was arguably the most hard hitting. With their collection actively showcasing the ocean debris whilst wrapped around the models, created an extremely vivid image for me.

Robyn and May Taylor / Photo credit

Whilst on the interval, I went to speak with the exhibiters.

Swedish Eco

Swedish Eco, a premium organic underwear company that sent a representative all the way from Sweden to exhibit the brand. I was lucky enough to speak with Cherie, their community manager.

She told me that she was extremely proud to work for a company that cares about the environment and its workers equally using GOTS certified cotton for all their garments.

She hadn’t worked for them for long at all, but there she was, standing in a completely different country sharing the story of a brand she was evidently passionate about.

Pretty Pink

Pretty Pink uses vegetable ivory, a dried seedpod from the Large Fruited Ivory Palm to create, beautiful and colour jewellery from necklaces to earrings.

Over time I began to concentrate more fully on eco-jewellery and on designing and creating collections that were colourful, contemporary, stylish and unique, whilst at the same time utilising only raw materials ethically sourced from Brazilian cooperatives in the Amazon rainforest and made by my very own hand.

Ilana Ewing / Pretty Pink

The best thing about speaking with Ilana was her passion for her work, a project that derived from a special childhood memory and now is something real and beautiful.

View this post on Instagram

Matching the sky today! 😊

A post shared by Ethical Boutique (@ethicalboutique.co.uk) on

NOAH

Noah, Italian Vegan Shoes, had the most beautifully crafted shoes and accessories on display that were spoken about with such passion and excitement.

Many of the exhibitors were surrounded by equally passionate onlookers as I worked my way around, picking up leaflets and filming, but Noah especially.

My personal consensus of why;

Ethical and vegan shoes are extremely hard to find (in Scotland that is).

Finisterre

When I spoke with Finisterre, a young girl who was there to represent the brand, all I could see was Patagonia.

A brand started with similar ethics, from similar needs, all in its own rights and uniqueness; I was enraptured. Born from the needs of British surfers, Finisterre makes products sustainably for those who love the sea.

A love of the sea and a respect of the environment is central to Finisterre; it is our inspiration and our playground.

Finisterre

After not long opening a store in George Street, the brand continues to find new ways to develop and become even more sustainable.

Fashion Revolution

Fashion Revolution also had a stall set up. With Milda and Ruth both being representatives of the project, it was exciting to speak in more detail about a project that is every growing and just as important.

I’ve never attended an event that felt so unified, so driven to raise awareness and support a movement, whilst simultaneously displaying talent and creativity.

Milda, Daniela and everyone else involved, I applaud you as loud as I and everyone else did the night of the show.

Host

Ruth MacGilp

www.ruthmacgilp.com

@ruthmacgilpblog

Designers

Milda Lebedyte

@mildalebedyte

Daniela Groza

@danielagrozajewellery

Yana Roze Jewellery

@yana_roze_jewellery

Sara Fehres

@sarafehres

Psychomoda

@psychomoda

Robyn & May Taylor

Hannah Myers

Sian Griffith

Exhibitors

Swedish Eco

www.swedisheco.com

@swedisheco

Pretty Pink

www.prettypink.eu

@prettypinkedinburgh

NOAH

www.noah-shop.com

@noahitalianbeganshoes

Finisterre

www.finisterre.com

@finisterreuk

Fashion Revolution

www.fashionrevolution.org

@fash_rev_scotland

See R Sustainable Fashion Show on Facebook for the full list of designers and exhibitors.

Week 8

Can you believe there is only 2 weeks left to go! I certainly can’t. Not going to lie, I don’t actually know how I will cope without having my outfits laid out ready to be worn every day.

Day 1

Black Jeans / Black Turtle Neck / Striped Shirt

This morning was clearly a cold one, hence the layers.

But I actually really enjoy wearing a turtle neck under another item of clothing. It just seems to add another level, literally.

Day 2

Patterned Skirt / Jumper

Back to a basic skirt and jumper combo.

What can I say, I’m predictable.

And I am also running very low on more fresh outfit ideas.

Day 3

Skinny Jens / White T-Shirt / Stripy Shirt

Again, the shirt over a top. It just is so easy to wear and just gives you an extra bit of covering if it’s chillier.

Day 4

Black Turtle Neck / Patterned Midi Skirt

This outfit was much harder to wear. As much as I love it, it happened to be one of the warmest days we’ve had in a while and I am in a full black turtle neck.

Not cute.

Day 5

Striped Shirt / Skinny Jeans

This was an extremely experimental outfit, which I actually got a lot of compliments on. As I mentioned, running low on outfit inspiration means searching for creativity and Instagram is full of it.

It’s still a simple shirt, but just turned around backwards,it looks like a whole new top.

End of week 8!

We only have 2 weeks left!

It has scared me how easy I have found this after the first few weeks.

Even when I know I have an event coming up, I’ve been able to find new ways to find an outfit or restyle one of my own. It really is all about your mindset.

We can do this final stretch guys!

Week 7

It is the end of week 7!

Day 1

Crop Top / Grey Trousers

The spring weather got to me a little bit whilst I was picking my items for this week.

I tried to look quite sporty, you be the judge. But this is an outfit that is so easy to change up and pairing smart trousers with trainers and an extremely casual top creates an entirely different look.

Day 2

Cropped T / Midi Skirt

This outfit is one I very much enjoy wearing, especially this T.

If you follow me on Instagram (you’re missing out), but you will have seen my post about wh

Day 3

Crop Top / White Skirt

I picked this outfit because;

  1. It was so nice outside when I was picking my items of the week.
  2. I was going on a night out on Wednesday so I knew this would be a nice, versatile outfit I could wear.

But, Wednesday comes along and so does the snow. But not even hypothermia will stop me from completing this challenge.

Day 4

Midi Skirt / Bardot Top

This is another outfit I love. I will confess, I never used to be a skirt person but rewind to a few years ago and I love them!

They are so easy to wear for any occasion.

Day 5

Cropped T / Grey Trousers

The boob top is back!

I always wear a bralette under this top as I think, because it is so cropped, it just adds come extra detail underneath.

3 weeks to go

With 3 weeks to go, I’m finding it even more difficult to not be buying things. But, I am also very aware that I have a lot of events coming up in May.

I’m still stuck in the mindset of having to buy a new outfit for events but I’m slowly trying to coax my way out of it.

Research

You might wonder what I mean by that, but I’ve been doing a lot of research on second hand shops or even clothes hire sites!

The events I have coming up are things that I will wear and most likely never wear again, so hiring clothes seems like a fantastic idea and one I never would have thought of without the inability to buy things.

Be open minded

Be willing to try different ways of getting clothes. Are you and a friend a similar size? Do they have an outfit that would be perfect for an occasion?

It sounds silly and I know that I used to borrow clothes from friends all the time (and most likely never get them back), but this is something that can really help and its so simple.

Week 6

Week 6 is over. That means only 1 MONTH LEFT!

Day 1

Black Button Dress / White T-Shirt

This outfit was one of my favourites, inspired by one of my recent favourite Instagram accounts, @i.thrift.shit.

Even though its technically spring, I wouldn’t dare pull a dress on yet. But pairing it with a white T and some opaque tights makes it a little easier to handle.

Day 2

Grey Trousers / White T-Shirt

This outfit was another one inspired by a fellow Instagrammer. Keaton Millburn, not so recently, did a challenge where she turned herself into Hailey Bieber and on this day, I decided I was cool enough to do the same.

Day 3

Blue Shirt / Black Skinny Jeans

This was an outfit that I usually would never wear. For some reason, as much as I love this top, I never actually wore it all that often (most likely because it’s actually my sisters).

Paired with the black hairband, it made it a very cute outfit, if I don’t say so myself.

Day 4

White T-Shirt / Black Skinny Jeans

I paired this outfit with my burgundy biker jacket and it turned what was quite a plain jane outfit in to something quite understatedly cool (again, don’t mind my vanity).

Day 5

Button Dress / Striped Shirt

I used this shirt as an over shirt, again because the warm weather is yet to greet us here in Scotland.

However, the colouring works very well with them both being easily teamed items.

P.S I forgot I could wear tights with dresses since leaving High School.

1 month left

How exciting!

This week, I honestly don’t have much more advice to give. I will however tell you that I have spoken to some very interesting people who do.

As we’re on the final stretch, I just wanted to remind you all, if you’re participating in this challenge and even if you’re just intrigued, that you have so much power.

And yes, I know that is super cheesy, but I’m guessing you probably haven’t been told that today, or maybe even this week and you deserve to know that you are so much stronger and able than you may think you are.

Something so simple, such as not spending money on clothes, can snowball in so much more. Just keep than in mind as you continue your week!

Follow along on Instagram if you want to:

Me – @el__inspired

or

The Fashion Detox Challenge – @fashiondetoxchallenge

I have partnered up with The Fashion Detox so they will be sharing all my style tips for the next 10 weeks as well as some crazy facts on the fast-fashion industry that will hopefully inspire you to join us in this challenge or even make a challenge of your own!

Week 5

It’s the end of week 5. We are over half way through!

This week, I’ll admit, I was struggling for inspiration from my own wardrobe so I done the most sustainable thing whilst unable to buy more clothes, borrowed them from my sister!

I think that is completely acceptable though, as long as your sibling doesn’t mind of course.

Quite often Rebecca and I will buy a certain item of clothing ‘for shares’, which means we will both wear it and usually lets us off the hook when mum asks us why we’re wasting money on more clothes.

Day 1

Pink Jumper / Blue Skinny Jeans

Outfit one was very ‘mum in the 90s’ which is a look I 100% rate.

Credit to Rebecca for the jumper and the cool shoes (which I really want btw).

Day 2

Black T-shirt / Burnt Orange Midi Skirt

The burnt orange midi skirt, another item borrowed from my sisters wardrobe, has since become a real favourite of mine.

Tucking my black t-shirt in and pairing them with a chunky, ‘bohemian’ if you will, necklace.

Day 3

Black T-shirt / Blue Skinny Jeans

This outfit was another overly casual outfit.

Take a guess to see the totally never before worn item?

Day 4

Denim Jumpsuit

Not going to lie, I felt like a cowgirl and I loved it.

This jumpsuit is one of my new favourite things (thanks Rebecca). It may or may not have something to do with my obsession with Lilly James as Donna in Mama Mia Here We Go Again. You decide.

Day 5

Black Crop Top / Burnt Orange Midi Skirt

It’s hard to see in this photo, but the buttons on both the top and the skirt matched perfectly in this combo and it gave me unnatural amounts of joy.

Half way there!

We are half way to the end of Fashion Detox. I’m going to be honest, I’m quite sad by that.

But this challenge has taught me so much about myself already.

I have willpower

I have more willpower than I ever thought I did. From the minute I decided to do this challenge, I thought about the last things I might need to get, emergency clothes if you will, before I could no longer buy anymore and I just thought, stop.

There is nothing you need and that thought continued and will continue, I hope until well after the challenge is finished.

I don’t care what other people think

The one that terrified me most about this challenge wasn’t what to wear everyday or how I would cope without buying new clothes, it was what will people think of me posting an outfit a day everyday? Will I annoy people? Will they judge me for wearing the same top twice?

And I realised that, in the nicest way possible, people don’t actually give a shit about what I’m doing.

You have the power

I’ve said this since I began my blog and in there last few months, I’ve realised more than ever that the consumer has more power than we think.

I was stuck in a bubble thinking I was controlled by advertisements and sales and in some ways, I was. But it’s easier than you think to break away from that control and regain power.

Who knew unfollowing brands on Instagram could have such a positive influence on your life?

Follow along on Instagram if you want to:

Me – @el__inspired

or

The Fashion Detox Challenge – @fashiondetoxchallenge

I have partnered up with The Fashion Detox so they will be sharing all my style tips for the next 10 weeks as well as some crazy facts on the fast-fashion industry that will hopefully inspire you to join us in this challenge or even make a challenge of your own!

China ends mandatory animal testing for cosmetics

It’s time to celebrate another massive step forward in the cosmetic industry.

As of this week, China will no longer use animal testing as a requirement in the production of cosmetics.

As of today (Monday), the China Food and Drug Administration (CFDA) stopped requiring tests for ordinary cosmetics such as skincare, makeup, hair products and so on.

The new law will now allow manufacturers to choose from available alternatives as oppose to animal testing which has been a legal requirement up until last year, when the law was slightly adjusted.

The adjustment in the law meant that 10,000 animals a year would no longer be tested on which was a massive step forward.

The law, as explained by the Human Society International went as such;

  • Foreign imported ordinary cosmetics – still require animal testing
  • Domestically produced ordinary* cosmetics – animal testing no longer an absolute requirement
  • Both foreign imported and domestically produced ‘special use’** cosmetics – still require animal testing
  • Domestically produced ordinary cosmetics for foreign export only – have never required animal testing
  • Any cosmetic bought in China via a foreign e-commerce website – has never required animal testing.

China’s law on animal testing made it extremely difficult for brands that were available in China to deem themselves as ‘cruelty free’. Brands such as Avon and Estée Lauder came under fire from customers who were led to believe that the brands were completely cruelty free, however were not under China’s law.

While we celebrate China’s regulatory change, we also hope very much that China will go further and next apply the removal of mandatory animal testing to foreign-imported cosmetics too, as well as replace post-market animal testing with in vitro-based safety tests.

Humane Society International

Care 2, a company dedicated to caring for causes and creating actions, have created a petition to continue to fight against animal testing.

There is still a lot of steps left to make in China and in other countries as well to create a completely cruelty free industry, but the first steps have been taken and with more people than ever caring about the quality and ethics of their products, it is only a matter of time before the cosmetic industry care too.

Sign Care2’s animal testing petition here.