Pretty Pink

Pretty Pink Edinburgh was founded by Ilana Ewing, born and raised in Brazil. Shortly after moving to Scotland, fuelled by home sickness, Ilana began to create and craft her own sustainably sourced jewellery. Over time I began to concentrate more fully on eco-jewellery and on designing and creating collections that were colourful, contemporary, stylish and…

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Week 10

If you don’t know, or maybe are just joining in on this final week, I and many others took part in a Fashion Detox challenge. This challenge was kickstarted by Emma Kidd as part of research for her dissertation. This challenge primarily consisted of us not buying clothes for 10 whole weeks. I left a…

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Week 8

Can you believe there is only 2 weeks left to go! I certainly can’t. Not going to lie, I don’t actually know how I will cope without having my outfits laid out ready to be worn every day. Day 1 This morning was clearly a cold one, hence the layers. But I actually really enjoy…

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Week 7

It is the end of week 7! Day 1 The spring weather got to me a little bit whilst I was picking my items for this week. I tried to look quite sporty, you be the judge. But this is an outfit that is so easy to change up and pairing smart trousers with trainers…

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Week 6

Week 6 is over. That means only 1 MONTH LEFT! Day 1 This outfit was one of my favourites, inspired by one of my recent favourite Instagram accounts, @i.thrift.shit. Even though its technically spring, I wouldn’t dare pull a dress on yet. But pairing it with a white T and some opaque tights makes it…

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Week 5

It’s the end of week 5. We are over half way through! This week, I’ll admit, I was struggling for inspiration from my own wardrobe so I done the most sustainable thing whilst unable to buy more clothes, borrowed them from my sister! I think that is completely acceptable though, as long as your sibling…

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Week 4

Can you believe it?! We are one month into the Fashion Detox Challenge. Since it’s been a month, I thought I would do a quick reminder of what the Fashion Detox actually is. So basically, a number of us have signed up to for a 10 week challenge in which we cannot spend a single…

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