My cruelty free skincare routine

Skincare is an extremely important part of my routine. At least, now it is.

A few years ago I spoke to a customer assistant in Lush who was of Asian origin and we were discussing how, stereotypically, women of Asian ethnicity, 9.5 out of 10, times have the most beautiful skin.

Coincidence? Maybe. But she told me that in her family, the women spend 5 minutes putting their makeup on and 45 minutes taking it off.

I don’t know about you, but I definitely used to do the exact opposite of that.

Since that conversation, I have tried my hardest to adopt this mentally. Of course, it is difficult to devote that amount of time to taking your makeup off all the time. I try, at the very least, to take at least one evening to really care for my skin.

Yes, it is fantastic to care for your skin, but whilst we are caring for our skin, how can we know the products we are using are in turn caring for the environment or for animals?

Since I wrote my “how to easily find cruelty free makeup brands“, I have been trying to make sure the brands I use do exactly that.

All of these brands are cruelty free, but as I spoke about in the article I just mentioned, parent companies can make it difficult for a brand to be 100% cruelty free.

I have devised a key so you can see at a glance how good these companies are in terms of use, animal friendly and environmentally friendly.


Skincare✩ ✩ ✩ ✩ ✩
Animal Friendly🐰
Eco Friendly🌱

Cleanser – Liz Earle

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My mum has always been extremely pro Liz Earle and got me well and truly addicted with her.

Liz Earle is a brand that has been around since 1995. Founded by two women with a shared interest in skincare, the brand has been passionate about responsible sourcing since the beginning.

Our formulation and sourcing experts balance factors such as performance, sustainability and continuity of supply to determine the best source for us to use. 

Liz Earle / About Us

5 stars for skincare because this product allows for me to remove my makeup (which is does extremely well) and my skin still feels hydrated.

Facemask – Freeman

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I actually purchased this whilst in America and it has lasted me so long and is is fantastic!

Freeman have been making cruelty free products since 1976 and are also completely vegan.

It’s a brand that put its mark on the vegan beauty scene with ethical products that are also good for your skin.


5 stars in terms of skincare as I personally feel my skin feels very refreshed and healthy after using it.

Lip Scrub – Lush

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Lush is probably one of the most well known, cruelty free brands.

They don’t whisper about their want to promote a safer and happier place for humans and animals alike, recently opening up their first plastic free store in the UK.

We believe that animal testing is not acceptable. We recognise that customer safety is of importance but that this can be assured without the use of animals.


I gave this product a 4 for skincare because as much as I love Lush generally, and this product is still very good, I am still hunting for a better lip scrub.

Toner – Liz Earle

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As previously mentioned, Liz Earle are a company devoted to finding more sustainable ways to run their business and are completely cruelty free.

However, I gave this product 4 stars for skincare. It may just be my skin type, but I often find my skin to struggles to absorb the tonic. But when it does, it leaves my skin feeling amazing, it just takes a while.

View this post on Instagram

🌻 Warning – long caption 🌻 . . So today is Thursday and the day I usually create my content for my blog. I have been planning on filming a skincare routine but recently, my skin hasn’t been it’s best. . . I thought about this as I thought of other things I could do instead as I didn’t want to publish my ‘spotty’ skin and ‘baggy’ eyes to the entire world and then I thought “why are you being so damn vain?” . . I am so lucky. Don’t get me wrong, I do take care of my skin, but it is healthy. EVERYBODY gets spots, EVERYBODY gets bags under their eyes (especially after nights out) because it’s NORMAL. What is not normal, is trying to hide that and pretend you are super human. 💕 . . . . #newblogger #selflove #SustainableMe #ethicalfashion #skincare #crueltyfree #loveyourself #fashionblogger #beautyblogger

A post shared by El Inspired // Erin-Louise ♡ (@el__inspired) on



5 thoughts on “My cruelty free skincare routine

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