Week 10

If you don’t know, or maybe are just joining in on this final week, I and many others took part in a Fashion Detox challenge. This challenge was kickstarted by Emma Kidd as part of research for her dissertation.

This challenge primarily consisted of us not buying clothes for 10 whole weeks.

I left a space there intentionally, a pause for dramatic effect, if you will.

Many of you will be reading this and not understanding why this is a ‘challenge’ and you may be right. It may be a very simple thing to do, it may be foolish of us to share our weekly diaries discussing the trials and tribulations of our shopping-less months, or how much we miss the feeling of entering a fitting room to try on a possible new addition to our wardrobes.

With all that in mind, it may not be considered a challenge, but I would consider it necessary.

The average British woman hoards £285 worth of clothing in their wardrobes that they will NEVER wear.

I consider myself in that category, or at least I was before this challenge began.

In these 10 weeks, I added myself an extra challenge. I vowed to only wear 6 items of clothing each week to prove a point to everyone, but mostly to myself, that I do own clothes, that the phrase “I don’t have anything to wear” is complete BS.

I used to claim that I NEEDED a new outfit for almost every occasion, which again was utter BS. But it is at this point of the year that I’m sure, most of you reading this right now, are getting prepared or already half way through your Spring clean.

I’ll put £5 on that Spring clean beginning and more than likely ending with your wardrobe. Maybe you’ll find an old pair of jeans that used to fit and you might keep them in the hopes that they will once fit again, or, if you’re anything like me, you will have said that for 5 years in a row and decided that now is the time to finally get rid of them.

Well, a study done by The Guardian, based on a percentage of people who spring clean, found that 49 percent felt the items were passed their prime to donate, 16 percent believed they couldn’t find the time to get to a charity shop, and 6 percent didn’t know it was actually possible to recycle garments.

If these results transferred into the UK as a whole, 235 million pieces of clothing will find their way into a landfill when Spring ends.

This challenge brought people together through a want to make a difference. I can’t speak for the others involved, but as I said on the very first day that I published this website;

The power is in our pockets.

We as consumers have so much power and using our power in ways such as NOT purchasing has an impact.

We can shift our power and put it into the pockets of those who are working towards creating eco-friendly and ethical brands, the people who research, who source, who sew and who sell products worth more than the fabrics but worth the lives of the people who made them.

When we know that the power we take from our pockets goes into the pockets of those who deserve more and away from the pockets of those who destroy more to make more, then we, as consumers, will know that we have done our jobs.

To see my outfits over the last 10 weeks, go to my Instagram page: @el__inspired

Published by Erin-Louise Kirsop

Creator of El Inspired. Journalism student and movie addict on the journey to a more sustainable life.

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