Lets talk about “Greenwashing”.

I only very recently learnt the meaning of ‘greenwashing’, so I completely understand the confusion going on in your head right now. The exact definition of ‘greenwashing’, as provided after a quick google search, is; Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technologyContinue reading “Lets talk about “Greenwashing”.”

Treen, Edinburgh’s new sustainable and ethical retailer (and Nessie).

If you stumbled off of George Street and just kept walking down the hill, where the cobble stones are poking out of the road and pointing you in different directions (health and safety warning; try not to wear mules), you will eventually come across a Starbucks. Now the Starbucks is actually irrelevant to this story,Continue reading “Treen, Edinburgh’s new sustainable and ethical retailer (and Nessie).”

Pretty Pink

Pretty Pink Edinburgh was founded by Ilana Ewing, born and raised in Brazil. Shortly after moving to Scotland, fuelled by home sickness, Ilana began to create and craft her own sustainably sourced jewellery. Over time I began to concentrate more fully on eco-jewellery and on designing and creating collections that were colourful, contemporary, stylish andContinue reading “Pretty Pink”

The Ladies Behind the Slow Fashion Movement

Imagine waking up at 4 o’clock in the morning and going to work, knowing you will not come home for another 14 hours, possibly longer. Spending your entire day choking on the fumes behind your section of the factory, lucky to have an inch of room between the machines were you can slide your smallContinue reading “The Ladies Behind the Slow Fashion Movement”