Fashion, Beauty and Sustainability.

Those are three words that I don’t often see together and in recent months, I have begun to question, why?

The worlds of fashion and beauty are ever-changing, dynamic and often times pioneering. In recent years we have seen revolutionary changes in the fashion industry, landmarks in history if you will. Many of these changes stemmed from current global issues and the unavoidable fact that fashion, the second most polluting business after oil, has a direct impact on the environment.

Background

El Inspired was created in 2015 when I decided I wanted to share my beauty and fashion tips with friends and family. It got a bit of a following but, as it always does, life got in the way.

Now, 4 years on, I sit here as at the age of 20 with that same passion for beauty and fashion. This time however, I want my passion to be mindful of our planet and the people within it.

Steps are happening in all industries. Beauty has always been changeable with the many cosmetic brands globally purchased. However animal testing is slowly but surely losing its place in the industry with brands growing in popularity through supporting the ban on animal testing (and rightly so).

Why care?

Sustainable fashion exists. Cruelty free makeup exists. But it is so much more than that.Sustainability is about protecting and nurturing the world for future generations and I don’t see why we can’t give them fashion trends that do just that.

In these last few months, I have embarked on a journey of making my own world more sustainable in the hopes it will impact our world just that little bit. If all of us took just one step towards a more sustainable future, thats a hell of a lot of ground we’ve just covered. People are noticing. Change is happening.

We as consumers play the biggest role in pushing for these changes and forcing them to become actions.

Environmental Impact

20% of water pollution comes from treating and dyeing clothes.

The Fashion Industry is the second biggest polluter after the oil industry.

It takes 700 GALLONS of water to produce enough cotton for 1 t-shirt.

85% of textiles are sent to landfills every year.

More than 90% of cotton is now genetically modified.

I want El Inspired to do just that; inspire you in some form. Whether that be you invest in a new makeup product that has eco-friendly packaging or even just to consider it. Whatever it is, I hope you leave knowing you have more power to make a change than you first may have thought.

Erin-Louise